Whiskey Marketing & Advertising Campaigns and Commercials

Discover how Johnnie Walker's collaboration with artist James Jean blends tradition and innovation in their Lunar New Year limited editions.

Discover how Johnnie Walker's limited-edition collaboration with Netflix's Squid Game offers strategic insights for alcohol marketing leaders on brand partnerships and cultural relevance.

A comprehensive overview of Diageo's innovative 90% paper-based bottle trial for Johnnie Walker Black Label and sustainable packaging implications for alcohol marketing.

Moët Hennessy has taken a bold step into the American whisky market with the launch of SirDavis in collaboration with global icon Beyoncé Knowles-Carter

The Macallan unveils an immersive Colour Collection pop-up at LAX, blending art, whisky, and digital engagement for travelers.

Explore how Johnnie Walker's 25-year "Keep Walking" campaign evolved into an iconic symbol, redefining alcohol marketing through progress and storytelling.

Explore 2025's hottest cocktail trends, including the Paloma boom and innovative mixology techniques, essential for alcohol marketers aiming to thrive.