Whiskey Marketing & Advertising Campaigns and Commercials

Green River revives its whiskey legacy with the “Raise Your Spirits” campaign - led by a witty ghost to blend humor, heritage, and quality.

Maker's Mark's new “Perfectly Unreasonable” campaign merges heritage & bold innovation, inspiring authenticity in alcohol marketing.

Gabriel Macht and Bear Fight Whiskey’s bold ad sparks laughs and resonates with everyday “bear fights,” blending humor with authenticity.

Global 2025: Evolving tastes, mindful drinking, sustainability & new markets reshape beer, spirits, wine, sake, gin & RTDs.

Whiskey’s 2025 pivot: from supply glut and slower demand to targeted premiumization and bold strategies for alcohol marketing leaders.

Explore 2025's hottest cocktail trends, including the Paloma boom and innovative mixology techniques, essential for alcohol marketers aiming to thrive.

Discover how Johnnie Walker's collaboration with artist James Jean blends tradition and innovation in their Lunar New Year limited editions.

Explore how Johnnie Walker's 25-year "Keep Walking" campaign evolved into an iconic symbol, redefining alcohol marketing through progress and storytelling.

Discover how Johnnie Walker's limited-edition collaboration with Netflix's Squid Game offers strategic insights for alcohol marketing leaders on brand partnerships and cultural relevance.

A comprehensive overview of Diageo's innovative 90% paper-based bottle trial for Johnnie Walker Black Label and sustainable packaging implications for alcohol marketing.

Moët Hennessy has taken a bold step into the American whisky market with the launch of SirDavis in collaboration with global icon Beyoncé Knowles-Carter

The Macallan unveils an immersive Colour Collection pop-up at LAX, blending art, whisky, and digital engagement for travelers.