ALCOHOL MARKET NEWS, TRENDS AND ADVERTISING CAMPAIGNS

Explore how Johnnie Walker's 25-year "Keep Walking" campaign evolved into an iconic symbol, redefining alcohol marketing through progress and storytelling.

Discover how Martell's 'Defy Expectations' campaign boldly redefines cognac advertising, blending heritage and innovation to set new industry standards.

Discover how Campari's 'Ode to Cinema' campaign masterfully blends storytelling and mixology, giving insights for alcohol marketers on cinematic branding.

The US wine market is at a crossroads, facing challenges from declining volumes and shifting consumer behaviors.

Hennessy, the world's leading cognac brand, and LeBron James, four-time NBA champion and global icon, have announced the launch of the 'Hennessy Limited Edition by LeBron James'.

Corona has once again demonstrated its mastery in experiential marketing. Corona launched the "For Every Slice of Sun" campaign during the Annular Solar Eclipse of 2024.

Artificial Intelligence is taking the alcohol industry by storm! Embrace AI, or risk being left behind in this dynamic and rapidly evolving landscape.

Discover how Johnnie Walker's limited-edition collaboration with Netflix's Squid Game offers strategic insights for alcohol marketing leaders on brand partnerships and cultural relevance.

Exploring the booming sake market and HEAVENSAKE's innovative collaboration with Katsuyama Brewery, offering valuable perspectives for alcohol brand owners and marketing professionals.

Discover how Piper-Heidsieck's "Twist the Script" campaign masterfully weaves its rich heritage with contemporary art to redefine luxury branding

A comprehensive overview of Diageo's innovative 90% paper-based bottle trial for Johnnie Walker Black Label and sustainable packaging implications for alcohol marketing.

The recent co-branded ready-to-drink (RTD) launches and their implications for alcohol brand marketing leaders and owners.

An in-depth analysis of the booming non-alcoholic beverage market in Canada and the United States, offering strategic insights for alcohol brand marketing leaders and owners.

An in-depth analysis of the premium gin market, exploring current trends, challenges, and opportunities for alcohol brand marketing leaders and owners.

An in-depth analysis of Aviation American Gin's 2024 Negroni Week campaign featuring Ryan Reynolds, and its implications for alcohol brand marketers.

An in-depth analysis of the evolving Ready-to-Drink (RTD) market and its implications for the global alcohol industry.

Understanding the anticipated 18% decline in France's wine production and its implications for the global alcohol industry.

The rise of irreverent and provocative marketing strategies is reshaping the beverage industry, capturing consumer attention, and boosting sales. Here's how alcohol marketers can leverage this trend.

Mast-Jägermeister SE's collaboration with Pantone redefines its brand colors and sets a new benchmark for innovative marketing in the alcohol industry.

Moët Hennessy has taken a bold step into the American whisky market with the launch of SirDavis in collaboration with global icon Beyoncé Knowles-Carter