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Alcohol marketing agency

INGREDIENTS

Empowering your alcohol brand with creative, innovative and data-driven marketing solutions - from eye-catching designs to strategic growth.

MARKET RESEARCH

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Uncovering deep market insights to forge strategies that resonate with your audience

BRANDING & REBRANDING

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Crafting compelling brand identities that echo your unique story and values

MARKETING STRATEGY

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Strategically mapping your path to market leadership with innovative, data-driven campaigns

LABEL & BOTTLE

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Designing labels and bottles that capture attention and tell your brand's story at a glance

WEB DESIGN & DEVELOPMENT

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Building engaging, intuitive websites that encapsulate your brand's digital presence

3D MOTION DESIGN

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Bringing your brand to life with dynamic, visually stunning motion 3D graphics

CREATIVE ADVERTISING

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Crafting bold, impactful ads that cut through the noise and capture hearts

CONVERSION OPTIMIZATION

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Optimizing your digital touchpoints to maximize conversions

MARKET RESEARCH/01

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FOCUS GROUPS

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PANEL RESEARCH

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QUANTITATIVE & QUALITATIVE ANALYSIS

OhBEV offers a diverse array of market research services tailored to the unique needs of the alcohol industry. Whether utilizing open-source data, leveraging premium reports from renowned data suppliers, or conducting grassroots research with local focus groups, our approach is designed to fit various budget levels.

We empower alcohol brands with deep insights into market dynamics, consumer behavior, and emerging trends. Our goal is to equip your brand with the necessary tools to make well-informed decisions, innovate effectively, and achieve a strategic edge in the market.

BRANDING & REBRANDING/02

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BRAND BOOKS

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BRAND STYLE GUIDES

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VISUAL AND VERBAL COMMS POLICIES

Our agency specializes in crafting distinctive branding and rebranding strategies that begin with defining your brand’s values and understanding your target audience, including the Ideal Customer Profile (ICP). We delve into your ICP's insights and challenges to shape visual and verbal communications that foster emotional engagement from the outset.

Our approach ensures your brand resonates in the competitive alcohol landscape, establishing a cohesive identity that builds loyalty and recognition, effectively positioning your brand for lasting success.

MARKETING STRATEGY/03

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GO-TO-MARKET STRATEGY

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OMNI-CHANNEL CAMPAIGNS

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OFFLINE AND ONLINE STRATEGY

OhBEV develops and executes comprehensive 360 marketing strategies that utilize all available inbound and outbound channels to amplify your brand's voice. From SEO and PPC to influencer marketing, email campaigns, PR, tastings, and events - every channel is leveraged to enhance brand visibility and engagement.

While immediate sales are a welcomed bonus, our primary focus is on establishing a strong, enduring brand presence that captures and retains consumer interest over time. This strategic emphasis on long-term brand building positions your alcohol business for sustained success in a competitive market.

PACKAGING DESIGN/04

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LABELS DESIGN

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BOTTLE DESIGN

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POS-MATERIALS DESIGN

Our packaging design service goes beyond crafting eye-catching labels. We create unique 3D models for your bottles, blending exceptional design with practical industrial design skills. Collaborating with top glass manufacturers globally, we ensure that our innovative designs not only stand out on the shelf but also conform to manufacturing limitations.

This approach guarantees that the packaging not only captures the essence of your brand but is also feasible and effective at attracting consumer attention in a crowded marketplace. Our commitment to combining aesthetic appeal with functional design sets your brand apart, making a lasting impression on consumers and enhancing shelf presence.

WEB DESIGN AND DEVELOPMENT/05

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WEBSITE UX/UI DESIGN

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AI-BASED WEB SOLUTIONS

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WEB AND MOBILE APPS DEVELOPMENT

At OhBEV, we recognize that your website is the heart of your digital presence, serving as the central hub for your brand online. Our web design and development services focus on creating digital experiences that foster deep emotional engagement with your brand. We craft visually stunning and intuitive websites that reflect your brand's identity, and also optimize UX for engagement and conversion.

We develop specialized web applications designed to enhance the experience of distributors and accounts, streamlining interactions and improving efficiency. Our goal is to develop a comprehensive digital platform that supports your marketing efforts and strengthens your brand's online visibility, ensuring a seamless connection with both consumers and trade partners.

3D MOTION DESIGN/06

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TOP-TIER 3D COMMERCIALS

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ENGAGING SOCIAL MEDIA CONTENT

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AN ALTERNATIVE TO VIDEO PRODUCTION

Our 3D motion design services transform standard marketing into a captivating visual experience. We specialize in crafting 3D commercials that are not only eye-catching but also foster deep emotional engagement with your brand. These visually stunning animations go beyond driving immediate sales; they are strategic tools designed to build and enhance your brand image.

By focusing on emotional connections rather than transactional interactions, our 3D commercials help establish a strong alcohol brand presence that resonates with audiences. We believe that consumers are drawn to brands that engage them on an emotional level, choosing to buy because of the relationship and trust built, not merely because of discounts or promotions.

CREATIVE ADVERTISING/07

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360 ADVERTISING CAMPAIGNS

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PHOTO AND VIDEO PRODUCTION

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OFFLINE AND ONLINE CAMPAIGNS

In today's saturated alcohol market, claiming exceptional flavor or a storied brand history is no longer sufficient. We understand that every brand boasts these qualities, but to truly capture consumer attention, you must stand out. We push beyond conventional visual and verbal communication to craft unique, memorable campaigns that break through the market compression.

We focus on innovative strategies that differentiate your alcohol brand from the crowd, ensuring it not only gets noticed but also remembered. By employing creative storytelling, integrating our photo and video production team, and crafting engaging content, we highlight what makes your brand unique in ways that resonate deeply with consumers.

CONVERSION OPTIMIZATION/08

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SALES

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SHARE OF VOICE

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ENGAGEMENT RATE

OhBEV enhances your digital touchpoints, whether it’s through your own website or third-party platforms like Uber Eats or Drizly. We meticulously build and refine conversion funnels using cutting-edge martech tools like Optimizely and Hotjar.

Our approach is structured around the P.I.E. framework for Conversion Rate Optimization (CRO), focusing on Potential, Importance, and Ease to maximize effectiveness. This strategy ensures that we attract visitors and also convert them into loyal customers, optimizing interactions to boost your return on investment and strengthen your market presence.

HENNESSY

Revolutionized Hennessy's digital presence concept with a meticulously crafted 3D bottle model, sophisticated web design, and an immersive WebGL caustics effect, blending heritage with cutting-edge technology for an engaging user experience.

KHOR

Elevated KHOR vodka to global prominence with innovative visual communication, UX/UI design, website development, and strategic campaigns, securing its position as the 2nd best-selling vodka worldwide for two consecutive years.
3D motion commercial for Khor, announcing its global bartender competition - a blend of artistry and excitement

OREANDA

Transformed OREANDA's digital presence with a comprehensive strategy, engaging photoshoots, 3D bottle designs, elegant web design, and website development, alongside managing its online reputation to elevate the brand's market position.
Crafted captivating motion advertising for OREANDA, showcasing its fresh digital communication strategy

NIGHT MODE

Enhanced KHOR's website with an innovative night mode feature and designed a custom store locator map, optimizing user experience and making it easier for clients to purchase products.
3D motion design to celebrate KHOR's 2nd best-selling worldwide ranking, and an input of our strategic advertising efforts

GIN & SCOTCH

Crafted distinctive 3D bottle designs for Gin AMERIS and Scotch BELLROCK, developed engaging web designs, and strategized digital communication plans to elevate their online brand presence.

DEL DUEÑO

Devised a comprehensive marketing strategy for Del Dueño rum, including 3D bottle creation, unified visual and verbal communication, web design, and website development to elevate the brand's digital presence.

VODKA BRANDS

Conducted in-depth market research for Morosha and Pervak vodkas, formulated go-to-market and digital strategies, crafted web designs, developed websites, and managed impactful digital communication campaigns.

DECANTING

/ 01

Unveil your brand’s core essence. At the outset, we decant the essence of your brand, distilling the core values, ambitions, and challenges into a crystal-clear vision. This initial deep dive sets the foundation for a marketing strategy that not only aligns with but elevates your brand’s identity.

INFUSION

/ 02

Blend creativity with strategy. Armed with insights from the Decanting stage, we infuse innovative ideas into a strategic framework, ensuring each concept adds a unique flavor to your brand’s journey. This process crafts a perfectly balanced marketing approach, tailored to resonate with your target audience.

DISTILLATION

/ 03

Refine and focus. We distill creative and strategic elements into a potent, customized plan designed to capture your brand’s unique character and position it for success. This step ensures that your strategy is sharp, focused, and ready to drive results.

BARREL AGING

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Perfect the strategy. As we implement the plan, we continuously refine it, ensuring every detail aligns with your brand’s vision. This stage involves rigorous testing and adjustments, enhancing the strategy’s effectiveness and preparing it for impactful execution.

BOTTLING

/ 05

Launch with precision. The Bottling phase is where your strategy goes public. We ensure every element - from digital presence to advertising - communicates your brand’s refined essence, setting the stage for strong market impact and audience engagement.

RELEASE

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Evolve with the market. Post-launch, we don’t just monitor; we adapt. By analyzing feedback and trends, we refine strategies in real-time, ensuring your brand not only keeps pace but leads the way.

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