Heineken’s “Inch’s Cider” launch in the UK showcased the power of sustainable point-of-sale design. To emphasize the cider’s eco-friendly ethos, Heineken installed POS displays made from recycled apple crates and cardboard in pubs and retail stores. Bold green signage promoted the brand’s “100% British apples, zero waste” message, while a QR code directed customers to a “Grow Your Own” apple tree contest. The farm-fresh, orchard-inspired design resonated strongly with Gen Z and millennials.
As a result, Inch’s Cider saw a 20% sales increase in the first quarter post-launch, surpassing the cider category’s 4% growth. Engagement also doubled, with 50% of pub-goers scanning the QR code compared to typical Heineken POS displays. This case highlights how purpose-driven, immersive POS materials can drive both sales and consumer interaction.
Illuminated or sculpted glorifiers that spotlight your bottles on shelves or bar tops, driving attention and highlighting premium cues.
Immersive displays like Corona’s Find Your Beach setups that include surfboards, palm trees, or sand textures - ideal for seasonal or campaign-driven promotions.
Printed shelf-edge tags that communicate flavor notes, accolades, or special pricing - perfect for guiding impulse buys.
POS units with built-in screens, motion sensors, or QR codes that serve recipes, videos, or sustainability info to engage customers in-store.
1. Discovery & Objectives Setting
We define your promotional goals, retail environments, and compliance requirements to shape a strategic design brief.
2. Concept Development
We explore bold creative ideas that align with your campaign theme and brand identity while standing out in retail.
3. Design & Prototyping
We develop print-ready assets and 3D mockups for your POS units, incorporating feedback to ensure retail viability.
4. Production & Deployment
We manage sourcing, production, and in-store logistics - delivering your POS materials on time and on brand.
Illuminated or sculpted glorifiers that spotlight your bottles on shelves or bar tops, driving attention and highlighting premium cues.
Printed shelf-edge tags that communicate flavor notes, accolades, or special pricing - perfect for guiding impulse buys.
Immersive displays like Corona’s Find Your Beach setups that include surfboards, palm trees, or sand textures - ideal for seasonal or campaign-driven promotions.
POS units with built-in screens, motion sensors, or QR codes that serve recipes, videos, or sustainability info to engage customers in-store.
1. Discovery & Objectives Setting
We define your promotional goals, retail environments, and compliance requirements to shape a strategic design brief.
2. Concept Development
We explore bold creative ideas that align with your campaign theme and brand identity while standing out in retail.
3. Design & Prototyping
We develop print-ready assets and 3D mockups for your POS units, incorporating feedback to ensure retail viability.
4. Production & Deployment
We manage sourcing, production, and in-store logistics - delivering your POS materials on time and on brand.
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