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In the competitive alcohol industry, impactful Point-of-Sale (POS) materials can significantly influence purchasing decisions. Consider Diageo’s dynamic digital out-of-home campaign for Guinness during the Six Nations 2020. Faced with the challenge of engaging fans across various venues, Diageo deployed a nationwide POS strategy.
By utilizing over 1,600 digital sites with location and time-specific triggers, they effectively directed fans to pubs and stores to enjoy live matches with a pint of Guinness. This strategic deployment not only enhanced Guinness’s visibility during the championship but also drove foot traffic and sales, showcasing the profound impact of well-designed POS materials in the alcohol market.
Capture attention at the point of sale with visually striking materials that make your alcohol brand impossible to ignore, ensuring it stands out in crowded retail environments.
Drive impulse purchases and increase overall sales through strategically placed and thoughtfully designed POS displays that influence buying decisions at the moment of choice.
Engage customers with compelling visuals and messaging that communicate your brand’s unique story and value proposition effectively, fostering deeper connections and loyalty.
Maintain a cohesive brand image across all retail locations, ensuring that your alcohol brand is instantly recognizable and trusted by consumers, reinforcing brand integrity and trust.
Tailored designs that reflect your brand’s identity and appeal to your target audience in retail environments, ensuring maximum impact.
High-quality, print-ready files optimized for various POS formats, ensuring flawless execution across different mediums and locations.
Comprehensive instructions for the proper placement and setup of POS materials to maximize their visibility and effectiveness in driving sales.
Continuous assistance and updates to your POS materials to keep your brand fresh and relevant in the market, adapting to seasonal campaigns and promotions.
Seamless integration of POS materials with your broader marketing strategies, including digital and email campaigns, ensuring a unified brand presence.
Capture attention at the point of sale with visually striking materials that make your alcohol brand impossible to ignore, ensuring it stands out in crowded retail environments.
Engage customers with compelling visuals and messaging that communicate your brand’s unique story and value proposition effectively, fostering deeper connections and loyalty.
Drive impulse purchases and increase overall sales through strategically placed and thoughtfully designed POS displays that influence buying decisions at the moment of choice.
Maintain a cohesive brand image across all retail locations, ensuring that your alcohol brand is instantly recognizable and trusted by consumers, reinforcing brand integrity and trust.
Tailored designs that reflect your brand’s identity and appeal to your target audience in retail environments, ensuring maximum impact.
High-quality, print-ready files optimized for various POS formats, ensuring flawless execution across different mediums and locations.
Comprehensive instructions for the proper placement and setup of POS materials to maximize their visibility and effectiveness in driving sales.
Continuous assistance and updates to your POS materials to keep your brand fresh and relevant in the market, adapting to seasonal campaigns and promotions.
Seamless integration of POS materials with your broader marketing strategies, including digital and email campaigns, ensuring a unified brand presence.
We start by understanding your brand’s goals and the retail environment, crafting POS designs that align with your strategic objectives and resonate with consumers.
Our team develops clear and compelling messaging that highlights your brand’s unique selling points, ensuring effective communication at the point of sale.
We utilize bold visuals and innovative design techniques to create eye-catching POS materials that stand out in any retail setting, driving customer interest and engagement.
Through ongoing analysis and feedback, we continuously refine your POS materials to enhance their effectiveness and drive sustained sales growth, ensuring your brand remains top-of-mind for consumers.
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OR SEND US AN EMAIL TO HELLO@OHBEV.COM
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