In the competitive alcohol industry, impactful Point-of-Sale (POS) materials can significantly influence purchasing decisions. Consider Diageo’s dynamic digital out-of-home campaign for Guinness during the Six Nations 2020. Faced with the challenge of engaging fans across various venues, Diageo deployed a nationwide POS strategy.
By utilizing over 1,600 digital sites with location and time-specific triggers, they effectively directed fans to pubs and stores to enjoy live matches with a pint of Guinness. This strategic deployment not only enhanced Guinness’s visibility during the championship but also drove foot traffic and sales, showcasing the profound impact of well-designed POS materials in the alcohol market.
Illuminated or sculpted glorifiers that spotlight your bottles on shelves or bar tops, driving attention and highlighting premium cues.
Immersive displays like Corona’s Find Your Beach setups that include surfboards, palm trees, or sand textures - ideal for seasonal or campaign-driven promotions.
Printed shelf-edge tags that communicate flavor notes, accolades, or special pricing - perfect for guiding impulse buys.
POS units with built-in screens, motion sensors, or QR codes that serve recipes, videos, or sustainability info to engage customers in-store.
1. Discovery & Objectives Setting
We define your promotional goals, retail environments, and compliance requirements to shape a strategic design brief.
2. Concept Development
We explore bold creative ideas that align with your campaign theme and brand identity while standing out in retail.
3. Design & Prototyping
We develop print-ready assets and 3D mockups for your POS units, incorporating feedback to ensure retail viability.
4. Production & Deployment
We manage sourcing, production, and in-store logistics—delivering your POS materials on time and on brand.
Illuminated or sculpted glorifiers that spotlight your bottles on shelves or bar tops, driving attention and highlighting premium cues.
Printed shelf-edge tags that communicate flavor notes, accolades, or special pricing - perfect for guiding impulse buys.
Immersive displays like Corona’s Find Your Beach setups that include surfboards, palm trees, or sand textures - ideal for seasonal or campaign-driven promotions.
POS units with built-in screens, motion sensors, or QR codes that serve recipes, videos, or sustainability info to engage customers in-store.
1. Discovery & Objectives Setting
We define your promotional goals, retail environments, and compliance requirements to shape a strategic design brief.
2. Concept Development
We explore bold creative ideas that align with your campaign theme and brand identity while standing out in retail.
3. Design & Prototyping
We develop print-ready assets and 3D mockups for your POS units, incorporating feedback to ensure retail viability.
4. Production & Deployment
We manage sourcing, production, and in-store logistics—delivering your POS materials on time and on brand.
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