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HEAVENSAKE, a premium sake brand blending Japanese tradition with French craftsmanship, hired OhBEV to develop a brand book that would solidify its unique positioning. The result was a meticulously crafted identity system that defined HEAVENSAKE’s vision, values, and visual strategy. The brand book outlined everything from logo usage to storytelling principles, ensuring consistency across global markets. By establishing a clear framework for design, packaging, and marketing, HEAVENSAKE strengthened its luxury appeal, improved brand recognition, and created a foundation for seamless execution across all consumer touchpoints.

Key Elements of Brand Books We Create

Core Brand Strategy

Defines vision, mission, values, and audience insights. Establishes the foundation for how the brand communicates and differentiates itself in the alcohol industry.

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Packaging & Product Guidelines

Standardizes bottle design, label placement, and material use. Ensures regulatory compliance while maintaining visual harmony across product lines.

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Visual Identity System

Outlines logo usage, typography, color schemes, and imagery. Ensures a cohesive and recognizable brand presence across packaging, digital, and print.

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Brand Communication & Messaging

Sets tone of voice, storytelling, and marketing guidelines. Helps alcohol brands maintain consistency across advertising, PR, and social media campaigns.

Brand Book Creation Framework We Follow

1. Research & Discovery

We analyze your brand’s history, target audience, and competitors to define a unique positioning strategy.

2. Brand Definition

We craft clear guidelines on brand storytelling, visual identity, and messaging to ensure consistency across all channels.

3. Design & Documentation

We develop a structured, visually compelling brand book that serves as a reference for marketing, packaging, and digital assets.

4. Implementation & Training

We guide your team on effectively using the brand book to maintain a strong and unified brand presence.

Key Elements of Brand Books We Create

Core Brand Strategy

Defines vision, mission, values, and audience insights. Establishes the foundation for how the brand communicates and differentiates itself in the alcohol industry.

/01
/02

Visual Identity System

Outlines logo usage, typography, color schemes, and imagery. Ensures a cohesive and recognizable brand presence across packaging, digital, and print.

/03

Packaging & Product Guidelines

Standardizes bottle design, label placement, and material use. Ensures regulatory compliance while maintaining visual harmony across product lines.

/04

Brand Communication & Messaging

Sets tone of voice, storytelling, and marketing guidelines. Helps alcohol brands maintain consistency across advertising, PR, and social media campaigns.

Brand Book Creation Framework We Follow

1. Research & Discovery

We analyze your brand’s history, target audience, and competitors to define a unique positioning strategy.

2. Brand Definition

We craft clear guidelines on brand storytelling, visual identity, and messaging to ensure consistency across all channels.

3. Design & Documentation

We develop a structured, visually compelling brand book that serves as a reference for marketing, packaging, and digital assets.

4. Implementation & Training

We guide your team on effectively using the brand book to maintain a strong and unified brand presence.

Alcohol marketing agency

ingredients

Hennessy, Absolut, Johnnie Walker and many other brands perform at a high level over and over again. Why? It's not about the budget, but because of the 360 brand marketing excellence. And we have the right ingredients for this kind of success.
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content production

CLICK TO DISCOVER
At OhBEV, innovation, creativity, and strategic insight are not just values; they are the pillars of our approach to alcohol marketing.

We pride ourselves on shattering clichés and delivering unique, data-driven solutions that resonate deeply with consumers. As ambassadors of change, we ensure every brand's story is not only heard but felt, crafting narratives that stand the test of time.

HENNESSY

Revolutionized Hennessy's digital presence concept with a meticulously crafted, sophisticated web design, and an immersive WebGL caustics effect, blending heritage with cutting-edge technology for an engaging user experience. Read more...

HEAVENSAKE

Crafted a refined HEAVENSAKE brand book, seamlessly blending Japanese minimalism with French elegance to establish a cohesive visual identity, tone of voice, and design system. Read more...
Integrated a captivating 3D commercial for HeavenSake website, elevating user engagement through immersive visual storytelling

KHOR

Elevated KHOR vodka to global prominence with innovative visual communication, UX/UI design, website development, and strategic campaigns, securing its position as the 2nd best-selling vodka worldwide for two consecutive years. Read more...
3D motion commercial for Khor, announcing its global bartender competition - a blend of artistry and excitement

OREANDA

Transformed OREANDA's digital presence with a comprehensive strategy, engaging photoshoots, 3D bottle designs, elegant web design, and website development, alongside managing its online reputation to elevate the brand's market position. Read more...
Crafted captivating motion advertising for OREANDA, showcasing its fresh digital communication strategy

DEL DUEÑO

Devised a comprehensive marketing strategy for Del Dueño rum, including 3D bottle creation, unified visual and verbal communication, web design, and website development to elevate the brand's digital presence.
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