0%

Finlandia Vodka sought to increase its market share in the U.S. The company conducted qualitative research, including interviews with bartenders and consumers, to understand perceptions of vodka brands. Findings revealed that consumers viewed existing brands as lacking distinctiveness. Leveraging these insights, Finlandia launched the "Vodka From the Top of the World" campaign, emphasizing its Finnish origin and unique qualities. This strategy led to a 6.2% increase in sales volume, surpassing competitors like Absolut and Stolichnaya.

Qualitative Research We Deliver

Focus Groups

Moderated discussions with target consumers to test product concepts, packaging, and marketing messages. Alcohol brands use focus groups to explore brand perception, refine strategies, and validate new ideas before launch.

/01
/03

Online Consumer Communities

Digital platforms where consumers provide ongoing feedback on alcohol products, branding, and trends. Brands use these communities to test ideas, monitor sentiment, and refine marketing strategies in real time.

/02

In-Depth Interviews

One-on-one interviews uncover detailed consumer insights on preferences, habits, and brand perception. Alcohol companies use this method to refine product formulations, improve packaging, and tailor messaging for better consumer engagement.

/04

In-Store and On-Premise Observations

Researchers observe consumer behavior in bars, restaurants, and stores. Alcohol brands use this method to optimize product placement, packaging appeal, and promotional effectiveness in real-world purchase environments.

Qualitative Research Framework We Follow

1. Planning & Recruitment

We define research objectives, carefully select participants, and ensure representative samples that capture diverse perspectives on your alcohol brand or product.

2. Data Collection

Using focus groups, interviews, or observational methods, we gather rich, real-world insights reflecting genuine consumer attitudes and experiences.

3. Analysis & Interpretation

Our experts examine recurring themes, patterns, and critical findings. We transform raw feedback into valuable, data-driven narratives that guide strategic decisions.

4. Actionable Recommendations

We present clear guidance and next steps, ensuring that insights translate into effective initiatives, whether in product development, branding, or broader market positioning.

Qualitative Research We Deliver

Focus Groups

Moderated discussions with target consumers to test product concepts, packaging, and marketing messages. Alcohol brands use focus groups to explore brand perception, refine strategies, and validate new ideas before launch.

/01
/02

In-Depth Interviews

One-on-one interviews uncover detailed consumer insights on preferences, habits, and brand perception. Alcohol companies use this method to refine product formulations, improve packaging, and tailor messaging for better consumer engagement.

/03

Online Consumer Communities

Digital platforms where consumers provide ongoing feedback on alcohol products, branding, and trends. Brands use these communities to test ideas, monitor sentiment, and refine marketing strategies in real time.

/04

In-Store and On-Premise Observations

Researchers observe consumer behavior in bars, restaurants, and stores. Alcohol brands use this method to optimize product placement, packaging appeal, and promotional effectiveness in real-world purchase environments.

Qualitative Research Framework We Follow

1. Planning & Recruitment

We define research objectives, carefully select participants, and ensure representative samples that capture diverse perspectives on your alcohol brand or product.

2. Data Collection

Using focus groups, interviews, or observational methods, we gather rich, real-world insights reflecting genuine consumer attitudes and experiences.

3. Analysis & Interpretation

Our experts examine recurring themes, patterns, and critical findings. We transform raw feedback into valuable, data-driven narratives that guide strategic decisions.

4. Actionable Recommendations

We present clear guidance and next steps, ensuring that insights translate into effective initiatives, whether in product development, branding, or broader market positioning.

Alcohol marketing agency

ingredients

Hennessy, Absolut, Johnnie Walker and many other brands perform at a high level over and over again. Why? It's not about the budget, but because of the 360 brand marketing excellence. And we have the right ingredients for this kind of success.
05

content production

CLICK TO DISCOVER
At OhBEV, innovation, creativity, and strategic insight are not just values; they are the pillars of our approach to alcohol marketing.

We pride ourselves on shattering clichés and delivering unique, data-driven solutions that resonate deeply with consumers. As ambassadors of change, we ensure every brand's story is not only heard but felt, crafting narratives that stand the test of time.

HENNESSY

Revolutionized Hennessy's digital presence concept with a meticulously crafted, sophisticated web design, and an immersive WebGL caustics effect, blending heritage with cutting-edge technology for an engaging user experience. Read more...

HEAVENSAKE

Crafted a refined HEAVENSAKE brand book, seamlessly blending Japanese minimalism with French elegance to establish a cohesive visual identity, tone of voice, and design system. Read more...
Integrated a captivating 3D commercial for HeavenSake website, elevating user engagement through immersive visual storytelling

KHOR

Elevated KHOR vodka to global prominence with innovative visual communication, UX/UI design, website development, and strategic campaigns, securing its position as the 2nd best-selling vodka worldwide for two consecutive years. Read more...
3D motion commercial for Khor, announcing its global bartender competition - a blend of artistry and excitement

OREANDA

Transformed OREANDA's digital presence with a comprehensive strategy, engaging photoshoots, 3D bottle designs, elegant web design, and website development, alongside managing its online reputation to elevate the brand's market position. Read more...
Crafted captivating motion advertising for OREANDA, showcasing its fresh digital communication strategy

DEL DUEÑO

Devised a comprehensive marketing strategy for Del Dueño rum, including 3D bottle creation, unified visual and verbal communication, web design, and website development to elevate the brand's digital presence.
REQUEST
A QUOTE
Thanks for reaching out and showing interest in what we do. Your initiative is the first step towards something big.
Oops! Something went wrong while submitting the form.

OR SEND US AN EMAIL TO HELLO@OHBEV.COM