Finlandia Vodka sought to increase its market share in the U.S. The company conducted qualitative research, including interviews with bartenders and consumers, to understand perceptions of vodka brands. Findings revealed that consumers viewed existing brands as lacking distinctiveness. Leveraging these insights, Finlandia launched the "Vodka From the Top of the World" campaign, emphasizing its Finnish origin and unique qualities. This strategy led to a 6.2% increase in sales volume, surpassing competitors like Absolut and Stolichnaya.
Moderated discussions with target consumers to test product concepts, packaging, and marketing messages. Alcohol brands use focus groups to explore brand perception, refine strategies, and validate new ideas before launch.
Digital platforms where consumers provide ongoing feedback on alcohol products, branding, and trends. Brands use these communities to test ideas, monitor sentiment, and refine marketing strategies in real time.
One-on-one interviews uncover detailed consumer insights on preferences, habits, and brand perception. Alcohol companies use this method to refine product formulations, improve packaging, and tailor messaging for better consumer engagement.
Researchers observe consumer behavior in bars, restaurants, and stores. Alcohol brands use this method to optimize product placement, packaging appeal, and promotional effectiveness in real-world purchase environments.
We define research objectives, carefully select participants, and ensure representative samples that capture diverse perspectives on your alcohol brand or product.
Using focus groups, interviews, or observational methods, we gather rich, real-world insights reflecting genuine consumer attitudes and experiences.
Our experts examine recurring themes, patterns, and critical findings. We transform raw feedback into valuable, data-driven narratives that guide strategic decisions.
We present clear guidance and next steps, ensuring that insights translate into effective initiatives, whether in product development, branding, or broader market positioning.
Moderated discussions with target consumers to test product concepts, packaging, and marketing messages. Alcohol brands use focus groups to explore brand perception, refine strategies, and validate new ideas before launch.
One-on-one interviews uncover detailed consumer insights on preferences, habits, and brand perception. Alcohol companies use this method to refine product formulations, improve packaging, and tailor messaging for better consumer engagement.
Digital platforms where consumers provide ongoing feedback on alcohol products, branding, and trends. Brands use these communities to test ideas, monitor sentiment, and refine marketing strategies in real time.
Researchers observe consumer behavior in bars, restaurants, and stores. Alcohol brands use this method to optimize product placement, packaging appeal, and promotional effectiveness in real-world purchase environments.
We define research objectives, carefully select participants, and ensure representative samples that capture diverse perspectives on your alcohol brand or product.
Using focus groups, interviews, or observational methods, we gather rich, real-world insights reflecting genuine consumer attitudes and experiences.
Our experts examine recurring themes, patterns, and critical findings. We transform raw feedback into valuable, data-driven narratives that guide strategic decisions.
We present clear guidance and next steps, ensuring that insights translate into effective initiatives, whether in product development, branding, or broader market positioning.
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