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A prime example is Lemon Squeezers Hard Seltzers, who sought innovative ways to captivate their online audience and stand out among numerous competitors. Facing the challenge of boosting consumer interaction on their website, Lemon Squeezers implemented product concept testing to identify what content and features would most appeal to their audience.

Through targeted surveys and consumer feedback, they discovered that 26% of consumers prioritize flavor variety and unique tastes, while over 10% were interested in ingredient transparency and health information.

Benefits of Product Concept Testing

Market Validation

Ensure your alcohol product resonates with your target audience by validating concepts before full-scale production. Reduce risk by understanding consumer preferences early in the development process.

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Enhanced Product Development

Refine your product features, flavors, and packaging based on real consumer feedback. Our iterative testing process helps you perfect your alcohol offerings for maximum market appeal.

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Data-Driven Insights

Leverage comprehensive data to inform your product decisions. Our analysis uncovers key trends and consumer behaviors, enabling your alcohol brand to make informed, strategic choices.

/04

Competitive Advantage

Gain a unique edge in the saturated alcohol market by developing products that meet and exceed consumer expectations. Stand out with offerings tailored to your audience’s desires and needs.

Deliverables

/Detailed Concept Reports

In-depth analyses of consumer feedback, highlighting strengths and areas for improvement in your product concepts.

/Consumer Persona Insights

Comprehensive profiles based on authentic feedback to guide your marketing and product strategies.

/Strategic Recommendations

Actionable suggestions to enhance your product development, ensuring alignment with consumer preferences and market trends.

/Presentation of Findings

Engaging presentations that clearly communicate key insights and strategic actions to your team.

Benefits of Product Concept Testing

Market Validation

Ensure your alcohol product resonates with your target audience by validating concepts before full-scale production. Reduce risk by understanding consumer preferences early in the development process.

/01
/02

Data-Driven Insights

Leverage comprehensive data to inform your product decisions. Our analysis uncovers key trends and consumer behaviors, enabling your alcohol brand to make informed, strategic choices.

/03

Enhanced Product Development

Refine your product features, flavors, and packaging based on real consumer feedback. Our iterative testing process helps you perfect your alcohol offerings for maximum market appeal.

/04

Competitive Advantage

Gain a unique edge in the saturated alcohol market by developing products that meet and exceed consumer expectations. Stand out with offerings tailored to your audience’s desires and needs.

Deliverables

/Detailed Concept Reports

In-depth analyses of consumer feedback, highlighting strengths and areas for improvement in your product concepts.

/Consumer Persona Insights

Comprehensive profiles based on authentic feedback to guide your marketing and product strategies.

/Strategic Recommendations

Actionable suggestions to enhance your product development, ensuring alignment with consumer preferences and market trends.

/Presentation of Findings

Engaging presentations that clearly communicate key insights and strategic actions to your team.

Alcohol marketing agency

ingredients

Hennessy, Absolut, Johnnie Walker and many other brands perform at a high level over and over again. Why? It's not about the budget, but because of the 360 brand marketing excellence. And we have the right ingredients for this kind of success.
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content production

CLICK TO DISCOVER
At OhBEV, innovation, creativity, and strategic insight are not just values; they are the pillars of our approach to alcohol marketing.

We pride ourselves on shattering clichés and delivering unique, data-driven solutions that resonate deeply with consumers. As ambassadors of change, we ensure every brand's story is not only heard but felt, crafting narratives that stand the test of time.

HENNESSY

Revolutionized Hennessy's digital presence concept with a meticulously crafted, sophisticated web design, and an immersive WebGL caustics effect, blending heritage with cutting-edge technology for an engaging user experience. Read more...

HEAVENSAKE

Crafted a refined HEAVENSAKE brand book, seamlessly blending Japanese minimalism with French elegance to establish a cohesive visual identity, tone of voice, and design system. Read more...
Integrated a captivating 3D commercial for HeavenSake website, elevating user engagement through immersive visual storytelling

KHOR

Elevated KHOR vodka to global prominence with innovative visual communication, UX/UI design, website development, and strategic campaigns, securing its position as the 2nd best-selling vodka worldwide for two consecutive years. Read more...
3D motion commercial for Khor, announcing its global bartender competition - a blend of artistry and excitement

OREANDA

Transformed OREANDA's digital presence with a comprehensive strategy, engaging photoshoots, 3D bottle designs, elegant web design, and website development, alongside managing its online reputation to elevate the brand's market position. Read more...
Crafted captivating motion advertising for OREANDA, showcasing its fresh digital communication strategy

DEL DUEÑO

Devised a comprehensive marketing strategy for Del Dueño rum, including 3D bottle creation, unified visual and verbal communication, web design, and website development to elevate the brand's digital presence.
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