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In the fiercely competitive alcohol market, standout packaging is essential for capturing consumer attention. A prime example is Johnnie Walker, the world’s leading scotch brand, which continually drives sales through innovative label designs and strategic collaborations. With the release of their limited edition Blue Label Ice Chalet, Johnnie Walker introduced a unique blend and redesigned their label to reflect the luxurious and avant-garde nature of the product.

This meticulous label redesign, in collaboration with luxury brands and influencers like Priyanka Chopra, enhanced the bottle’s visual appeal and reinforced its premium positioning. The new label effectively communicated the brand’s heritage and the exclusivity of the Ice Chalet blend, contributing to a significant boost in sales and brand loyalty. This case exemplifies how strategic label design can elevate an alcohol brand’s market presence and consumer appeal.

Benefits of Our Creative Label Design

Enhanced Shelf Presence

Create visually striking labels that capture attention and make your alcohol brand stand out on crowded shelves, driving impulse purchases and brand recognition.

/01
/03

Consumer Appeal

Design labels that resonate with your target audience’s preferences and trends. Attractive and relevant designs can attract new customers and retain existing ones by aligning with their tastes and expectations.

/02

Brand Consistency

Maintain a cohesive and recognizable brand identity across all product lines. Consistent label design reinforces your brand’s values and messaging, fostering consumer trust and loyalty.

/04

Regulatory Compliance

Ensure your label design meets all industry regulations and standards. Our expertise in legal requirements helps you avoid costly compliance issues and ensures your products are market-ready.

Deliverables

/Custom Label Concepts

Unique design proposals tailored to your brand’s identity and market positioning.

/Finalized Artwork

High-resolution label designs ready for production, including all necessary file formats.

/Material and Finish Specifications

Detailed recommendations for label materials, finishes, and printing techniques to enhance durability and aesthetics.

/Brand Guidelines Integration

Comprehensive guidelines to ensure label designs align with your overall brand strategy and visual identity.

Benefits of Our Creative Label Design

Enhanced Shelf Presence

Create visually striking labels that capture attention and make your alcohol brand stand out on crowded shelves, driving impulse purchases and brand recognition.

/01
/02

Brand Consistency

Maintain a cohesive and recognizable brand identity across all product lines. Consistent label design reinforces your brand’s values and messaging, fostering consumer trust and loyalty.

/03

Consumer Appeal

Design labels that resonate with your target audience’s preferences and trends. Attractive and relevant designs can attract new customers and retain existing ones by aligning with their tastes and expectations.

/04

Regulatory Compliance

Ensure your label design meets all industry regulations and standards. Our expertise in legal requirements helps you avoid costly compliance issues and ensures your products are market-ready.

Deliverables

/Custom Label Concepts

Unique design proposals tailored to your brand’s identity and market positioning.

/Finalized Artwork

High-resolution label designs ready for production, including all necessary file formats.

/Material and Finish Specifications

Detailed recommendations for label materials, finishes, and printing techniques to enhance durability and aesthetics.

/Brand Guidelines Integration

Comprehensive guidelines to ensure label designs align with your overall brand strategy and visual identity.

Our Approach

/Brand Discovery

We immerse ourselves in your brand’s essence, understanding your values, vision, and market challenges to create designs that truly represent your brand.

/Creative Design

Our talented designers develop innovative and visually compelling labels that reflect your brand’s unique story and appeal to your target audience.

/Iterative Collaboration

We work closely with your team, incorporating feedback and refining designs to ensure the final product exceeds your expectations.

/Quality Assurance

We ensure every label design meets the highest standards of quality and compliance, ready to make a significant impact in the market.

CLICK TO DISCOVER
At OhBEV, innovation, creativity, and strategic insight are not just values; they are the pillars of our approach to alcohol marketing.

We pride ourselves on shattering clichés and delivering unique, data-driven solutions that resonate deeply with consumers. As ambassadors of change, we ensure every brand's story is not only heard but felt, crafting narratives that stand the test of time.
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REQUEST
A QUOTE
Thanks for reaching out and showing interest in what we do. Your initiative is the first step towards something big.
Oops! Something went wrong while submitting the form.

OR SEND US AN EMAIL TO HELLO@OHBEV.COM