When Jim Beam sought to relaunch its Black Bourbon, the company conducted focus groups comparing the reformulated product against key competitors. Utilizing a professional panel, Jim Beam gathered qualitative insights that validated the formulation decisions. These insights supported a powerful superiority claim, leading to a highly successful advertising campaign that ran for ten years in the US.
Focus groups assess consumer reactions to packaging designs, ensuring visual appeal and brand alignment.
Evaluating promotional materials with target audiences ensures messaging resonates effectively.
Gathering feedback on new flavor concepts helps refine products to match consumer tastes.
Understanding consumer views on brand positioning guides strategic adjustments.
Define objectives and select participants representing the target market.
Facilitate structured conversations to gather in-depth insights.
Identify patterns and themes to inform strategies.
Provide actionable steps to implement findings effectively.
Focus groups assess consumer reactions to packaging designs, ensuring visual appeal and brand alignment.
Gathering feedback on new flavor concepts helps refine products to match consumer tastes.
Evaluating promotional materials with target audiences ensures messaging resonates effectively.
Understanding consumer views on brand positioning guides strategic adjustments.
Define objectives and select participants representing the target market.
Facilitate structured conversations to gather in-depth insights.
Identify patterns and themes to inform strategies.
Provide actionable steps to implement findings effectively.
.webp)
OR SEND US AN EMAIL TO HELLO@OHBEV.COM
.svg)
.gif)
