When Diageo partnered with MADD, the NFL, and Uber to launch the “Take a Minute. Make a Plan.” campaign, they demonstrated the power of uniting respected voices to influence consumer behavior.
By aligning their alcohol-focused message with credible partners and responsible consumption advocates, the initiative captured media attention, enhanced brand credibility, and fostered meaningful public dialogue. This real-life example shows how a strategic PR approach can resonate with key audiences, reinforce a brand’s core values, and highlight its commitment to positive change.
We help you spotlight your alcohol brand’s story, ensuring media outlets and influencers recognize your unique value, history, and ambitions. The result is a stronger brand presence that drives consumer trust.
We identify and engage select media channels - from top-tier industry publications to lifestyle platforms - so your brand’s narrative lands where it counts, elevating awareness and shaping perceptions that matter.
From supply chain disruptions to changing consumer sentiment, we craft robust crisis plans. Your team will have swift, transparent responses ready to maintain confidence and credibility, no matter the challenge.
By forging genuine connections with community groups, nonprofits, and opinion leaders, we ensure your PR efforts extend beyond campaigns, nurturing long-term goodwill and loyalty among your audience.
A tailored PR plan detailing priority outlets, story angles, and editorial timelines.
Expertly crafted press releases, Q&A docs, and brand backgrounders, ready for timely distribution.
Intensive coaching sessions to prepare your spokespeople for interviews, ensuring consistent and confident messaging.
Ongoing measurement and evaluation of media reach, sentiment, and audience engagement, informing future PR decisions.
We help you spotlight your alcohol brand’s story, ensuring media outlets and influencers recognize your unique value, history, and ambitions. The result is a stronger brand presence that drives consumer trust.
From supply chain disruptions to changing consumer sentiment, we craft robust crisis plans. Your team will have swift, transparent responses ready to maintain confidence and credibility, no matter the challenge.
We identify and engage select media channels - from top-tier industry publications to lifestyle platforms - so your brand’s narrative lands where it counts, elevating awareness and shaping perceptions that matter.
By forging genuine connections with community groups, nonprofits, and opinion leaders, we ensure your PR efforts extend beyond campaigns, nurturing long-term goodwill and loyalty among your audience.
A tailored PR plan detailing priority outlets, story angles, and editorial timelines.
Expertly crafted press releases, Q&A docs, and brand backgrounders, ready for timely distribution.
Intensive coaching sessions to prepare your spokespeople for interviews, ensuring consistent and confident messaging.
Ongoing measurement and evaluation of media reach, sentiment, and audience engagement, informing future PR decisions.
We begin by understanding your alcohol brand’s heritage, values, and current market position.
We develop compelling key messages that reflect your brand’s identity and appeal to target audiences.
We identify ideal media partners and tailor pitches that resonate with their editorial priorities.
Through ongoing monitoring and analysis, we refine tactics to maintain relevance, authenticity, and impact.
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