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Expanding into a new market requires more than just great liquid - it demands a strategic approach that aligns with consumer preferences, regulatory landscapes, and distribution realities. When Global Spirits set its sights on the U.S. market, they partnered with OhBEV to navigate the complexities of market entry.

Through tailored consumer insights, regulatory planning, and distribution strategy, Global Spirits successfully launched in key metropolitan markets, securing placements in 250+ on-premise accounts within the first six months. Their U.S. expansion not only drove significant sales growth but also positioned the brand as a rising player in the craft aperitif category.

Why a Market Entry Strategy is Essential

Data-Driven Market Selection

Identify the most lucrative markets for expansion based on consumer demand, competitive landscape, and regulatory feasibility.

/01
/03

Localized Brand Positioning

Adapt your brand messaging, packaging, and marketing strategy to resonate with local consumers and cultural nuances.

/02

Regulatory & Compliance Mastery

Navigate complex alcohol laws, import regulations, and licensing requirements to ensure a seamless market entry.

/04

Optimized Distribution Strategy

Secure the right partnerships with distributors, importers, and retail chains to maximize availability and sales.

Deliverables

/Market Feasibility Report

A comprehensive analysis of potential markets, including size, consumer preferences, competitive landscape, and regulatory challenges.

/Go-To-Market (GTM) Strategy

A step-by-step roadmap outlining how to enter the market, from regulatory approvals to pricing, placement, and promotion.

/Regulatory & Licensing Guidance

Detailed support in obtaining permits, complying with labeling laws, and adhering to market-specific alcohol regulations.

/Trade & Distribution Strategy

Custom recommendations on the best importers, distributors, and retail channels for your brand.

/Localized Marketing Plan

A tailored brand messaging and promotional strategy designed to capture consumer attention and drive trial in the new market.

Why a Market Entry Strategy is Essential

Data-Driven Market Selection

Identify the most lucrative markets for expansion based on consumer demand, competitive landscape, and regulatory feasibility.

/01
/02

Regulatory & Compliance Mastery

Navigate complex alcohol laws, import regulations, and licensing requirements to ensure a seamless market entry.

/03

Localized Brand Positioning

Adapt your brand messaging, packaging, and marketing strategy to resonate with local consumers and cultural nuances.

/04

Optimized Distribution Strategy

Secure the right partnerships with distributors, importers, and retail chains to maximize availability and sales.

Deliverables

/Market Feasibility Report

A comprehensive analysis of potential markets, including size, consumer preferences, competitive landscape, and regulatory challenges.

/Go-To-Market (GTM) Strategy

A step-by-step roadmap outlining how to enter the market, from regulatory approvals to pricing, placement, and promotion.

/Regulatory & Licensing Guidance

Detailed support in obtaining permits, complying with labeling laws, and adhering to market-specific alcohol regulations.

/Trade & Distribution Strategy

Custom recommendations on the best importers, distributors, and retail channels for your brand.

/Localized Marketing Plan

A tailored brand messaging and promotional strategy designed to capture consumer attention and drive trial in the new market.

Our Approach

/Market Viability Assessment

We analyze key market indicators - consumer trends, competitive saturation, and legal barriers - to determine the best-fit markets for your brand.

/Regulatory & Compliance Planning

Our experts guide you through the complexities of alcohol laws, ensuring your brand meets all legal requirements before launch.

/Strategic Trade Partnerships

We identify and connect you with the right distributors, importers, and key accounts to establish a strong foundation.

/Localized Consumer Engagement

From cultural adaptation to targeted marketing campaigns, we craft strategies that ensure your brand resonates with new audiences.

CLICK TO DISCOVER
At OhBEV, innovation, creativity, and strategic insight are not just values; they are the pillars of our approach to alcohol marketing.

We pride ourselves on shattering clichés and delivering unique, data-driven solutions that resonate deeply with consumers. As ambassadors of change, we ensure every brand's story is not only heard but felt, crafting narratives that stand the test of time.

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KHOR

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3D motion commercial for Khor, announcing its global bartender competition - a blend of artistry and excitement

HEAVENSAKE

Redesigned and developed the multilingual (EN/JA) HeavenSake websites, integrating Webflow and Shopify for seamless navigation, regional product displays, and compliance with alcohol regulations. Read more...
Integrated a captivating 3D commercial for HeavenSake website, elevating user engagement through immersive visual storytelling
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