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Creating a standout bottle design is crucial in the alcohol industry. When Del Dueño Rum sought to differentiate itself in a saturated market, they partnered with OhBEV to redesign their bottle.

By integrating unique 3D elements and culturally resonant motifs, Del Dueño not only captured consumer attention but also enhanced shelf presence. This strategic redesign led to a 25% increase in brand recognition and a significant boost in sales within the first year, demonstrating the profound impact of innovative bottle design.

Key Aspects of Bottle Design We Pay Attention To

Unique Shape and Structure

Creating a distinctive bottle shape enhances brand recognition and differentiates the product on shelves. For example, Crystal Head Vodka's skull-shaped bottle serves as a memorable visual identity.

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Sustainability Considerations

Utilizing eco-friendly materials and lightweight designs appeals to environmentally conscious consumers. Johnnie Walker's development of the world's lightest whisky bottle demonstrates a commitment to sustainability.

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Cultural and Artistic Integration

Incorporating cultural elements or collaborating with artists can enrich the brand story. Johnnie Walker's Lunar New Year editions, featuring designs by artist James Jean, blend tradition with modernity.

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Functional Innovation

Designing bottles for practicality, such as easy pouring or enhanced preservation, improves user experience. Lucky Buddha Beer’s bottle, shaped like a laughing Buddha, combines aesthetic appeal with functionality.

Bottle Design Framework We Follow

1. Discovery and Concept Development

We collaborate with clients to understand brand values, target audience, and market positioning, forming the foundation for design concepts.​

2. Design and Prototyping

Our team creates detailed sketches and 3D models, allowing for visualization and refinement of the bottle design before production.​

3. Material Selection and Testing

We choose appropriate materials that align with the brand's sustainability goals and conduct tests to ensure durability and functionality.​

4. Production and Quality Assurance

Overseeing the manufacturing process, we ensure the final product meets design specifications and maintains high-quality standards.

Key Aspects of Bottle Design We Pay Attention To

Unique Shape and Structure

Creating a distinctive bottle shape enhances brand recognition and differentiates the product on shelves. For example, Crystal Head Vodka's skull-shaped bottle serves as a memorable visual identity.

/01
/02

Cultural and Artistic Integration

Incorporating cultural elements or collaborating with artists can enrich the brand story. Johnnie Walker's Lunar New Year editions, featuring designs by artist James Jean, blend tradition with modernity.

/03

Sustainability Considerations

Utilizing eco-friendly materials and lightweight designs appeals to environmentally conscious consumers. Johnnie Walker's development of the world's lightest whisky bottle demonstrates a commitment to sustainability.

/04

Functional Innovation

Designing bottles for practicality, such as easy pouring or enhanced preservation, improves user experience. Lucky Buddha Beer’s bottle, shaped like a laughing Buddha, combines aesthetic appeal with functionality.

Bottle Design Framework We Follow

1. Discovery and Concept Development

We collaborate with clients to understand brand values, target audience, and market positioning, forming the foundation for design concepts.​

2. Design and Prototyping

Our team creates detailed sketches and 3D models, allowing for visualization and refinement of the bottle design before production.​

3. Material Selection and Testing

We choose appropriate materials that align with the brand's sustainability goals and conduct tests to ensure durability and functionality.​

4. Production and Quality Assurance

Overseeing the manufacturing process, we ensure the final product meets design specifications and maintains high-quality standards.

Alcohol marketing agency

ingredients

Hennessy, Absolut, Johnnie Walker and many other brands perform at a high level over and over again. Why? It's not about the budget, but because of the 360 brand marketing excellence. And we have the right ingredients for this kind of success.
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content production

CLICK TO DISCOVER
At OhBEV, innovation, creativity, and strategic insight are not just values; they are the pillars of our approach to alcohol marketing.

We pride ourselves on shattering clichés and delivering unique, data-driven solutions that resonate deeply with consumers. As ambassadors of change, we ensure every brand's story is not only heard but felt, crafting narratives that stand the test of time.

HENNESSY

Revolutionized Hennessy's digital presence concept with a meticulously crafted, sophisticated web design, and an immersive WebGL caustics effect, blending heritage with cutting-edge technology for an engaging user experience. Read more...

HEAVENSAKE

Crafted a refined HEAVENSAKE brand book, seamlessly blending Japanese minimalism with French elegance to establish a cohesive visual identity, tone of voice, and design system. Read more...
Integrated a captivating 3D commercial for HeavenSake website, elevating user engagement through immersive visual storytelling

KHOR

Elevated KHOR vodka to global prominence with innovative visual communication, UX/UI design, website development, and strategic campaigns, securing its position as the 2nd best-selling vodka worldwide for two consecutive years. Read more...
3D motion commercial for Khor, announcing its global bartender competition - a blend of artistry and excitement

OREANDA

Transformed OREANDA's digital presence with a comprehensive strategy, engaging photoshoots, 3D bottle designs, elegant web design, and website development, alongside managing its online reputation to elevate the brand's market position. Read more...
Crafted captivating motion advertising for OREANDA, showcasing its fresh digital communication strategy

DEL DUEÑO

Devised a comprehensive marketing strategy for Del Dueño rum, including 3D bottle creation, unified visual and verbal communication, web design, and website development to elevate the brand's digital presence.
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