HEAVENSAKE CASE STUDY

OhBEV alcohol marketing agency

Challenge

HEAVENSAKE, a premium sake brand, needed a cohesive and refined brand identity that would seamlessly blend Japanese minimalism with French elegance. While the existing branding elements were scattered across various presentations and decks, there was no structured brand book to ensure consistency across digital and physical touchpoints. The challenge was to define HEAVENSAKE’s visual and verbal identity while setting a foundation for future design applications, including the website, packaging, and marketing assets.

At the same time, HEAVENSAKE required a complex integration of Webflow and Shopify for its e-commerce operations, ensuring compliance with alcohol regulations across multiple regions, including the US, Japan, and Europe.

Solution

OhBEV partnered with HEAVENSAKE to craft a comprehensive brand book that would serve as the definitive guide for all brand communications.

  • Brand Strategy & Definition: Conducted deep-dive workshops to distill the brand’s core philosophy, values, and personality into a clear and structured framework.
  • Verbal Identity Development: Established HEAVENSAKE’s unique tone of voice, messaging guidelines, and storytelling framework, ensuring consistency across all brand touchpoints.
  • Visual Identity System: Designed a refined typography system, color palette, and layout principles, carefully balancing Japanese restraint with French sophistication. Developed iconography and imagery guidelines to create a visually compelling narrative.
  • Implementation Blueprint: Provided guidelines for applying the brand identity across digital platforms, packaging, marketing materials, and event activations, ensuring long-term scalability.

In parallel, we supported HEAVENSAKE in implementing a complex Webflow + Shopify integration for its e-commerce operations, ensuring smooth functionality, localization, and regulatory compliance. While the current website follows the previous brand identity, the new visual communication is in the process of implementation based on the brand book.

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Outcome

This project has set the stage for HEAVENSAKE’s evolution, ensuring a strong, premium, and globally recognizable brand presence while allowing for future growth and innovation.

Alcohol marketing agency

ingredients

Hennessy, Absolut, Johnnie Walker and many other brands perform at a high level over and over again. Why? It's not about the budget, but because of the 360 brand marketing excellence. And we have the right ingredients for this kind of success.
01

Market Intelligence

Qualitative Research
Product Concept Testing
Social Media Listening
Focus Groups
02

branding & rebranding

Branding
Rebranding
Brand Audit
Brand Books
03

marketing strategy

Public Relations
Social Media Marketing
Influencer Marketing
Omni-Channel Campaigns
Email Marketing
SEO
04

packaging design

Label Design
POS Design
Bottle Design
05

content production

Video Production
Photography
06

web design & development

E-commerce Development
Web Design
Website Development
07

motion design

Product Rendering
3D Animation
3D Commercials
08

creative advertising

Outdoor & OOH Advertising
Online Advertising
09

conversion optimization

SMM Optimization
Funnel Optimization
Conversion Optimization
10

consulting

Compliance & Expansion
Market Entry Strategy
Brand Strategy
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ALCOHOL MARKETING AGENCY
OPERATING GLOBALLY FROM VANCOUVER, BRITISH COLUMBIA, CANADA