HENNESSY CASE STUDY

OhBEV alcohol marketing agency

Challenge

‍We aimed to conceptualize a digital experience for Hennessy that would significantly enhance the brand’s online presence. The challenge was to create a dynamic, high-end digital concept that upheld Hennessy’s prestigious image while appealing to a broader audience and fostering deeper emotional connections with consumers. This required a seamless solution aligned with the brand’s luxury positioning, leveraging cutting-edge digital strategies.

Solution

Digital Experience Solution
We crafted a comprehensive digital strategy executed in seven meticulously planned stages:

  1. Low-Fidelity Prototypes: Developed structural outlines and user flows to provide a foundational blueprint for quick feedback and iterative improvements.
  2. Storyboard & Interaction Design: Designed detailed storyboards that mapped out user journeys and refined digital interactions to ensure seamless engagement.
  3. High-Fidelity Design: Delivered enhanced visual designs with high-resolution imagery and layouts that aligned perfectly with Hennessy’s luxury brand identity.
  4. Motion Design: Integrated sophisticated animations and interactions to elevate the overall user experience and captivate visitors.
  5. CMS Implementation: Set up a robust Content Management System concept to showcase how content updates could be streamlined for efficiency.
  6. Final Optimizations: Conducted thorough testing and refinements to ensure optimal performance and user engagement.
  7. Launch Simulation: Developed a simulated launch process to demonstrate the potential impact of the digital concept.

Outcome

Alcohol marketing agency

ingredients

Hennessy, Absolut, Johnnie Walker and many other brands perform at a high level over and over again. Why? It's not about the budget, but because of the 360 brand marketing excellence. And we have the right ingredients for this kind of success.
01

Market Intelligence

Qualitative Research
Product Concept Testing
Social Media Listening
Focus Groups
02

branding & rebranding

Branding
Rebranding
Brand Audit
Brand Books
03

marketing strategy

Public Relations
Social Media Marketing
Influencer Marketing
Omni-Channel Campaigns
Email Marketing
SEO
04

packaging design

Label Design
POS Design
Bottle Design
05

content production

Video Production
Photography
06

web design & development

E-commerce Development
Web Design
Website Development
07

motion design

Product Rendering
3D Animation
3D Commercials
08

creative advertising

Outdoor & OOH Advertising
Online Advertising
09

conversion optimization

SMM Optimization
Funnel Optimization
Conversion Optimization
10

consulting

Compliance & Expansion
Market Entry Strategy
Brand Strategy
REQUEST
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ALCOHOL MARKETING AGENCY
OPERATING GLOBALLY FROM VANCOUVER, BRITISH COLUMBIA, CANADA