KHOR VODKA CASE STUDY

OhBEV alcohol marketing agency

Challenge

‍KHOR vodka faced the daunting task of distinguishing itself in an oversaturated spirits market across the USA, UK, and EU. The brand required a robust digital and omni-channel strategy to enhance its visibility and translate brand presence into tangible sales. The primary challenge was establishing a distinctive identity and building a cohesive digital foundation that could scale into a broader, integrated marketing strategy, addressing both B2C and B2B audiences.

Solution

Omni-Channel Brand Activation
Building on the digital foundation, we implemented an expansive omni-channel brand activation campaign. This included:

  • SEO and PPC Campaigns: Leveraged data-driven insights to enhance visibility and drive conversions, featuring creative 3D ads tailored to diverse markets.
  • Email Marketing: Delivered high-performing campaigns targeting B2B and B2C segments.
  • Influencer Marketing: Collaborated with top-tier influencers, including a globally recognized bartender, who crafted unique cocktails for the brand.
  • Event Marketing: Hosted a bartender competition, engaging industry professionals and consumers alike.
  • B2B Strategies: Developed targeted approaches to strengthen partnerships with distributors and retailers.

Digital Strategy and Web Development
To lay the groundwork, we defined KHOR's Ideal Customer Profile (ICP), forming the basis for its visual and verbal communications. This led to the creation of a sophisticated, user-focused website, aligning the brand with its target demographic and emphasizing seamless navigation, engaging content, and intuitive user experiences.

Outcome

Alcohol marketing agency

ingredients

Hennessy, Absolut, Johnnie Walker and many other brands perform at a high level over and over again. Why? It's not about the budget, but because of the 360 brand marketing excellence. And we have the right ingredients for this kind of success.
01

Market Intelligence

Qualitative Research
Product Concept Testing
Social Media Listening
Focus Groups
02

branding & rebranding

Branding
Rebranding
Brand Audit
Brand Books
03

marketing strategy

Public Relations
Social Media Marketing
Influencer Marketing
Omni-Channel Campaigns
Email Marketing
SEO
04

packaging design

Label Design
POS Design
Bottle Design
05

content production

Video Production
Photography
06

web design & development

E-commerce Development
Web Design
Website Development
07

motion design

Product Rendering
3D Animation
3D Commercials
08

creative advertising

Outdoor & OOH Advertising
Online Advertising
09

conversion optimization

SMM Optimization
Funnel Optimization
Conversion Optimization
10

consulting

Compliance & Expansion
Market Entry Strategy
Brand Strategy
REQUEST
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ALCOHOL MARKETING AGENCY
OPERATING GLOBALLY FROM VANCOUVER, BRITISH COLUMBIA, CANADA