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Challenge

KHOR vodka faced the daunting task of distinguishing itself in an oversaturated spirits market across the USA, UK, and EU. The brand required a robust digital and omni-channel strategy to enhance its visibility and translate brand presence into tangible sales. The primary challenge was establishing a distinctive identity and building a cohesive digital foundation that could scale into a broader, integrated marketing strategy, addressing both B2C and B2B audiences.

Solution

Omni-Channel Brand Activation
Building on the digital foundation, we implemented an expansive omni-channel brand activation campaign. This included:

  • SEO and PPC Campaigns: Leveraged data-driven insights to enhance visibility and drive conversions, featuring creative 3D ads tailored to diverse markets.
  • Email Marketing: Delivered high-performing campaigns targeting B2B and B2C segments.
  • Influencer Marketing: Collaborated with top-tier influencers, including a globally recognized bartender, who crafted unique cocktails for the brand.
  • Event Marketing: Hosted a bartender competition, engaging industry professionals and consumers alike.
  • B2B Strategies: Developed targeted approaches to strengthen partnerships with distributors and retailers.

Digital Strategy and Web Development
To lay the groundwork, we defined KHOR's Ideal Customer Profile (ICP), forming the basis for its visual and verbal communications. This led to the creation of a sophisticated, user-focused website, aligning the brand with its target demographic and emphasizing seamless navigation, engaging content, and intuitive user experiences.

Outcome

Alcohol marketing agency

INGREDIENTS

Hennessy, Absolut, Johnnie Walker and many other brands perform at a high level over and over again. Why? It's not about the budget, but because of the 360 brand marketing excellence. And we have the right ingredients for this kind of success.

MARKET RESEARCH

/ 01

Uncovering deep market insights to forge strategies that resonate with your audience

BRANDING & REBRANDING

/ 02

Crafting compelling brand identities that echo your unique story and values

MARKETING STRATEGY

/ 03

Strategically mapping your path to market leadership with innovative, data-driven campaigns

LABEL & BOTTLE

/ 04

Designing labels and bottles that capture attention and tell your brand's story at a glance

WEB DESIGN & DEVELOPMENT

/ 05

Building engaging, intuitive websites that encapsulate your brand's digital presence

3D MOTION DESIGN

/ 06

Bringing your brand to life with dynamic, visually stunning motion 3D graphics

CREATIVE ADVERTISING

/ 07

Crafting bold, impactful ads that cut through the noise and capture hearts

CONVERSION OPTIMIZATION

/ 08

Optimizing your digital touchpoints to maximize conversions

Consumer & MARKET Intelligence/01

OhBEV offers a diverse array of market research services tailored to the unique needs of the alcohol industry. Whether utilizing open-source data, leveraging premium reports from renowned data suppliers, or conducting grassroots research with local focus groups, our approach is designed to fit various budget levels.

We empower alcohol brands with deep insights into market dynamics, consumer behavior, and emerging trends. Our goal is to equip your brand with the necessary tools to make well-informed decisions, innovate effectively, and achieve a strategic edge in the market.

BRANDING & REBRANDING/02

Our agency specializes in crafting distinctive branding and rebranding strategies that begin with defining your brand’s values and understanding your target audience, including the Ideal Customer Profile (ICP). We delve into your ICP's insights and challenges to shape visual and verbal communications that foster emotional engagement from the outset.

Our approach ensures your brand resonates in the competitive alcohol landscape, establishing a cohesive identity that builds loyalty and recognition, effectively positioning your brand for lasting success.

PACKAGING DESIGN/03

Our packaging design service goes beyond crafting eye-catching labels. We create unique 3D models for your bottles, blending exceptional design with practical industrial design skills. Collaborating with top glass manufacturers globally, we ensure that our innovative designs not only stand out on the shelf but also conform to manufacturing limitations.

This approach guarantees that the packaging not only captures the essence of your brand but is also feasible and effective at attracting consumer attention in a crowded marketplace. Our commitment to combining aesthetic appeal with functional design sets your brand apart, making a lasting impression on consumers and enhancing shelf presence.

MARKETING STRATEGY & EXECUTION/04

OhBEV develops and executes comprehensive 360 marketing strategies that utilize all available inbound and outbound channels to amplify your brand's voice. From SEO and PPC to influencer marketing, email campaigns, PR, tastings, and events - every channel is leveraged to enhance brand visibility and engagement.

While immediate sales are a welcomed bonus, our primary focus is on establishing a strong, enduring brand presence that captures and retains consumer interest over time. This strategic emphasis on long-term brand building positions your alcohol business for sustained success in a competitive market.

CONTENT PRODUCTION/05

OhBEV delivers comprehensive content production services that seamlessly integrate compelling visuals with creative copy to elevate your alcohol brand's storytelling. From expertly crafted product photography and engaging video production to powerful messaging that resonates with your audience, we create content that captivates and converts.

Our approach ensures that every piece of content serves a purpose -whether it’s driving brand awareness, sparking engagement, or supporting a broader campaign. By combining creative artistry with strategic intent, we amplify your brand’s presence across all channels, from social media to experiential activations.

WEB DESIGN AND DEVELOPMENT/06

At OhBEV, we recognize that your website is the heart of your digital presence, serving as the central hub for your brand online. Our web design and development services focus on creating digital experiences that foster deep emotional engagement with your brand. We craft visually stunning and intuitive websites that reflect your brand's identity, and also optimize UX for engagement and conversion.

We develop specialized web applications designed to enhance the experience of distributors and accounts, streamlining interactions and improving efficiency. Our goal is to develop a comprehensive digital platform that supports your marketing efforts and strengthens your brand's online visibility, ensuring a seamless connection with both consumers and trade partners.

MOTION DESIGN/07

Our 3D motion design services transform standard marketing into a captivating visual experience. We specialize in crafting 3D commercials that are not only eye-catching but also foster deep emotional engagement with your brand. These visually stunning animations go beyond driving immediate sales; they are strategic tools designed to build and enhance your brand image.

By focusing on emotional connections rather than transactional interactions, our 3D commercials help establish a strong alcohol brand presence that resonates with audiences. We believe that consumers are drawn to brands that engage them on an emotional level, choosing to buy because of the relationship and trust built, not merely because of discounts or promotions.

CREATIVE ADVERTISING/08

In today's saturated alcohol market, claiming exceptional flavor or a storied brand history is no longer sufficient. We understand that every brand boasts these qualities, but to truly capture consumer attention, you must stand out. We push beyond conventional visual and verbal communication to craft unique, memorable campaigns that break through the market compression.

We focus on innovative strategies that differentiate your alcohol brand from the crowd, ensuring it not only gets noticed but also remembered. By employing creative storytelling, integrating our photo and video production team, and crafting engaging content, we highlight what makes your brand unique in ways that resonate deeply with consumers.

CONVERSION OPTIMIZATION/09

OhBEV enhances your digital touchpoints, whether it’s through your own website or third-party platforms like Uber Eats or Drizly. We meticulously build and refine conversion funnels using cutting-edge martech tools like Optimizely and Hotjar.

Our approach is structured around the P.I.E. framework for Conversion Rate Optimization (CRO), focusing on Potential, Importance, and Ease to maximize effectiveness. This strategy ensures that we attract visitors and also convert them into loyal customers, optimizing interactions to boost your return on investment and strengthen your market presence.

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